First we made it easier to choose a project. Then we gathered the techniques, videos and conversion charts you may need once the stitching begins. There is one more useful thing hiding in plain sight: inspiration. Sometimes you are not looking for instructions. You simply want to see what happened to a painted canvas once […]

  On Friday, I showed you some of the ways the new website makes it easier to choose a project and understand exactly what is included. But finding the right project is only the beginning. At some point, you are going to wonder how to work a particular stitch, where to find that video you […]

   We took a little detour for Halloween Trees and Pumpkin Harlequin, but I’m not finished showing you around the new website. A website can be beautiful – and I certainly wanted this one to be beautiful – but if you still have to hunt for the useful things, we have missed the point. After […]

One of the things I wanted the new website to do was make it easier to wander. Because sometimes you know exactly what you’re looking for. And sometimes you absolutely do not. So when you wander into Needlepoint on the new site, you have choices. You can Shop All, which is exactly what it sounds […]

We introduced our Halloween Trees Club last year, but really—look at these. They deserve another moment. Zecca’s Halloween Trees are weird, wonderful, slightly spooky and completely over the top in exactly the right way. Three wonderfully wonky trees plus six little ornaments, all loaded with opportunities for fabulous threads, embellishments and stitches. Oh my. There’s […]

Okay, now that you’ve had a couple of days to wander around the new website, let me show you one of my favorite parts. Color Dreams has a home. A real one. For the first time, every current Color Dreams thread line—and every current color—is online. You already know and love Floche. It’s been part […]

Twenty-five years ago today, Bedecked & Beadazzled went online. And today, we get to do it all over again. Welcome to the new Bedecked & Beadazzled. The world has changed rather dramatically since September 10, 2000. So has Bedecked & Beadazzled. We’ve been online. We’ve been a brick-and-mortar shop. We’ve been a much bigger brick-and-mortar […]

Twenty-five years. I’m not entirely sure how that happened. On September 10, Bedecked & Beadazzled celebrates 25 years online. Twenty-five years of canvases and threads and beads and classes and stitch guides and ideas. Twenty-five years of looking at things and wondering, “What if we did this?” There have been a few Jessicas along the […]

I have learned an astonishing number of things in 25 years that I had absolutely no intention of learning when I decided to sell needlepoint. I opened a needlepoint shop because I knew needlepoint. I knew color. I knew stitches. I knew canvases and threads and designers. I knew how to help someone turn a […]